Dear all, here can you see the campaign assignment you will get in Iceland and the groups for the assignment. Hope you like it:)
Role
of youth in society
Media's
effect on young people's minds
Your
assignment here is to brainstorm about a campaign intended to
counteract Media's effect on young people's minds.
The
campaign should make youths aware of how the media and commercials
have altered our image and put great pressure on young people
concerning looks and behaviour.
Produce
a brief campaign - the object is to
produce a clear and consistent summary of the reasons for running the
campaign, and the practical issues of implementation that you need to
take into account; target groups, message and ways of communication.
You need to provide arguments and support for all decisions that you
make.
The
presentation should take no more than 10 minutes. The idea is not to
produce ready-made material in two days but the ideological debate
should have reached a conclusion. This
can be a simple Word document, a power point presentation,
posters, videos, a social media campaign, a porftfolio with ideas
etc.
During
the campaign, you should keep in mind one of the following case
studies and state your proposals accordingly: How can one increase
young people's awareness of the subject and how can one avoid such a
situation?
Case
studies:
Students
on this case study: Guðrún Vaka, Noora Lehtonen and Madis Loik
Elisa,
(age 15) has always been very preoccupied with the media and the
stereotypes it produces. She does not have the figure of a model and
is unhappy with her body. Her parents worry about her very much and
supect that she is possibly anorexic or bulimic.
Students
on this case study: Frida Grönqvist, Þórdís Alda and Klavs Bokss
Rick
(age 15) has a low self-esteem and it worries him a lot that so few
“like” his postings in the media. He always begins the day by
counting the “likes” and compares the number with those of his
peers. This has caused undue anxiety and withdrawal.
Students
on this case study: Shakuntala Samuel, Hafsteinn and Greta
Trofimovaitė
Stine
(age 15) loves dancing and has been dancing since 5. Like so many
girls she watches Youtube very much, especially music videos, in
order to learn new steps. The problem is that she has begun to dress
like the models in the videos and her dancing has become increasingly
erotic.
Students
on this case study: Janete Trestip, Aiva Stroza and Jonas Sinkevičius
John
(age 15) has always been interested in computers and computer-games.
When 13, he began lifting weights excessively because he wanted to
look like types in the games. Now he looks more like Hulk on steroids
than a normal 15 year-old boy and his attitude towards girls is
rather twisted. He never looks girls in the eye but rather regards
them as a piece of meat. Besides, his ideas regarding what is allowed
and not allowed in sexual matters is very abnormal.
Students
on this case study: Julija Kornilova, Madli Köiv and Evaldas Vélius
Bella
(age 15) had a very unpleasant experience when a boy she trusted put
Snapchat on the Internet where she posed naked. This Snapchat is now
the main item of fun among the kids in her school. Her parents are
very worried about her and whether she will be able to get over this
unpleasant experience. Also, they wonder why she sent this Snapchat
in the first place? Is this normal for a 15 year-old girl?
Examples-of-awareness-campaigns:
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